Amalebula Eshalofini Le-elekthronikhi Athuthukisa Kanjani Isibalo Sokuthengisa Kwabathengisi Futhi Athuthukise Ulwazi Lokuthenga Lwamakhasimende?

Kukhona abanye abathengisi abasebenzisa ama-Electronic Shelf Labels (ESL) abebelokhu besiza izibalo zabo zokuthengisa eminyakeni yamuva nje. Iningi labathengisi lihlole izinhlolovo zokwaneliseka kwamakhasimende ezitolo. Umphumela uba ukuthi amakhasimende ayanelisa izimpahla ezihlelwe emaphethelweni eshalofini ngoba anomuzwa wokuthi lezi zimpahla zisezingeni eliphezulu futhi zithembekile kakhulu kunezinye ezitolo ezincane ezinamathegi ephepha kanye nebhodi lokubhala elenziwe ngesandla.

Kungani abanye abathengisi abanjengozitolo ze-elekthronikhi ezihlakaniphile kanye nezitolo zezimonyo becabanga ukusebenzisa i-ESL?

Esikhathini esidlule, abantu abaningi babengathanda ukuya ezitolo ukuyothenga izimpahla. Namuhla, intsha ingathanda ukuthenga izimpahla ku-inthanethi njengoba ukuthenga ku-inthanethi kulula futhi kushibhile. Njengoba izinga lenguquko yezentengiselwano liba libi ezitolo ezidayisa izinto ezifana nezitolo ze-elekthronikhi ezihlakaniphile kanye nezitolo zezimonyo njengamanje, balandela isiteshi esisha ukuze babambe umkhuba woguquko lwezokuthengisa. Ngakho-ke, abanye abathengisi baqaphele ukuthi i-ESL ingabasiza ukwakha isithombe esihle emphakathini futhi ibasize ukuphatha ulwazi lwamanani ezitolo ze-muti ngesikhathi sangempela.

Kungani ukuhlaziywa kwembuyiselo yokutshalwa kwezimali (i-ROI) kwesimemezelo se-ESL kubalulekile kubathengisi?

Nakuba ukutshalwa kwezimali kokuqala kwe-ESL kungadla iphesenti elithile lesabelomali kubathengisi ikakhulukazi ezitolo ezinkulu, iningi labathengisi liyayamukela i-ESL ngaphandle kokungabaza ngemuva kokufunda kabanzi ngokuthi iyini i-ESL futhi libheke umbiko wokuhlaziywa kwe-ROI ovela kochwepheshe abangochwepheshe embonini yokuthengisa. Abathengisi baveza ngethemba ukuthi kungenzeka babuyisele ukutshalwa kwezimali kwe-ESL kungakapheli iminyaka emibili. Ikakhulukazi, ezinye izitolo ezinkulu ezifana ne-Walmart ezinezitolo ezingaphezu kuka-2300 zizofinyelela iphuzu lokulingana lokutshalwa kwezimali kwe-ESL ngokushesha njengoba zingonga izindleko ezengeziwe zabasebenzi kanye nezindleko zokusebenza esikhathini sabo sebhizinisi eside.