Yize abantu abalolo ubuchwepheshe bebelokhu bekhona isikhashana, akuwona wonke umthengisi abazisebenzisa ngokugcwele. Eqinisweni, abanikazi abaningi abababheki isidingo - futhi ngokwenza kanjalo, bazigxeka nakanjani izitolo zabo ukuze zingaphumeleli ukwedlula indlela abangase bengaphumelela.
Ngempela, ukuba nabantu abaphikisi babantu kubalulekile kubathengisi banoma yiluphi usayizi, kepha kubaluleke kakhulu kumabhizinisi amancane angenayo inzuzo yokuhlaziya idatha ngezindawo eziningi lapho enza izinqumo ezibalulekile. Uma isetshenziswa ngobuhlakani, i-Counter Counter ingabumba ibhizinisi lakho ngezindlela eziningi ngaphandle kokunikeza nje imininingwane ngethrafikhi yonyawo.
Ngezansi, sibheka izinzuzo ezinkulu kakhulu zabantu ababala izixazululo nokuthi ungayisebenzisa kanjani idatha yethrafikhi yonyawo ukuthatha ibhizinisi lakho liye ezingeni elilandelayo.
Idishibhodi
Chofoza lapha ukuthola ukuthi abantu ababala kanjani isixazululo abangakusiza kanjani kungakusiza uqonde idatha yethrafikhi yakho nokuthi ungayisebenzisa kanjani ukwenza izinqumo zebhizinisi ezizuzisayo.
1. Inikeza ukuqonda ngokuziphatha kwamakhasimende
Uma ufuna ukuqonda okuningi ngamakhasimende akho ngaphandle kokutshala imali yesikhathi nemali, i-Counter Counter yisixazululo esifanelekile sebhizinisi lakho.
I-counter enesabelomali ebekelwe eduze komnyango wesitolo sakho izokunikeza ngengcebo yedatha ephathelene nokuthi mangaki amakhasimende angena esitolo sakho ngezinsuku ezithile nakaphi izikhathi eziphakeme zakho.
Idatha yethrafikhi yonyawo ikuvumela ukuthi ubheke ibhizinisi lakho ngokubuka okuhlukile - amakhasimende. Isibonelo, ungathola ukuthi ithrafikhi yakho yesitolo ihlala iqinile phakathi nezinsuku zesonto, noma ungathola ukuthi unezivakashi eziningi phakathi nentsha kunalena ntambama.
Uhlome ngalolu lwazi, ungasebenzisa izinguquko ezidingeka kakhulu njengokuqasha abasebenzi abengeziwe noma ukuguqula amahora okusebenza wesitolo sakho.
2. Ikusiza uzuze ukuhlela kwabasebenzi
Ekhuluma nabasebenzi bakho esitolo, abaphathi abaningi bezitolo bayazi ukuthi ukuhlela izisebenzi kubandakanya ibhalansi enhle: awufuni ukuba nabantu abambalwa kakhulu noma abaningi kakhulu phansi nganoma yisiphi isikhathi. Uma ulwela ukuphatha ama-timejenti akho amasonto onke noma anyanga zonke, i-counter yamakhasimende ingahle ibe yindlela oyidingayo.
Ngokusebenzisa i-counter emnyango ukukala ithrafikhi yesitolo, ungabona lapho amahora akho nezinsuku ezixakeke kakhulu, uqiniseke ukuthi unabasebenzi abenele esitolo ukusiza amakhasimende ngalezo zikhathi. Ngakolunye uhlangothi, ungasebenzisa idatha yethrafikhi yonyawo ukuthola ukuthi unabavakashi abambalwa kakhulu abasezitolo, bese uhlela kuphela abasebenzi abadinga ukuba khona ngaleso sikhathi.
3. Ikuvumela ukukala amanani wokuguqulwa kwamakhasimende
Uma ufuna ukukala amanani wokuguqulwa-noma inani labathengi abathenga phakathi kwawo wonke amakhasimende angena esitolo sakho ngosuku olunikeziwe - ikhawunta yamakhasimende isidingo esibalulekile sebhizinisi lakho. Ngemuva kwakho konke, uma ungazi ukuthi bangaki abantu abangena esitolo sakho, ungazi kanjani ukuthi amaphesenti amangaki athengwe?
Izindaba ezimnandi ukuthi ungahlanganisa i-counter emnyango nge-Point-of-Point-of-Point (POS) ukukhombisa amanani wokuguqulwa kwamakhasimende ngendlela elula ukufundwa. Uma izinombolo zakho zokuguqula ziphansi, ungathatha izinyathelo zokuthuthukisa ibhizinisi lakho lokuthengisa, noma ngabe ngokugxile ekukhetheni okuthengiswayo, amanani entengo, indawo yokugcina izitolo, noma insizakalo yamakhasimende.
4. Ukukusiza ekulinganiseni nasekuthuthukiseni imizamo yokuthengisa
Noma ngabe ukhetha ukukhuthaza imikhiqizo yakho noma imikhankaso yokuthengisa ngezikhangiso eziku-inthanethi, i-TV noma iRadio Commercials, noma ukuphrinta izikhangiso emaphephandabeni nakumamagazini, uzofuna ukwazi kahle ukuthi imizamo yakho yokuthengisa ikhokhwe kahle kangakanani. Ngokwesiko, abaphathi bezitolo bazogxila kwizibalo zokuthengisa ukukala ukusebenza kwemikhankaso yabo, kepha ngenxa yokunyuka kwabantu ababala izixazululo, ukuthengisa akusekho okuwukuphela kwe-metric ukukala impumelelo yokumaketha.
Ngolwazi lwethrafikhi yesitolo esinqamula ngezibalo zakho zokuthengisa, ungathola ukuqonda okungcono kokuthi amakhasimende abona kanjani imikhankaso yakho yokukhangisa. Ngabe i-tatchy TV jingle iletha abantu abaningi esitolo sakho, noma ngabe abayithengi? Ukuba ne-counter yamakhasimende kuzokusiza ukuphendula imibuzo enjengale ngokunemba okukhulu kunokubheka izibalo zokuthengisa zodwa.
Noma ngabe ungumthengisi omncane ngaphandle kokuvezwa okuningi kwabezindaba, ikhawuntari yomnyango ingakusiza ukuba ugange ukusebenza kahle kwefasitela lakho, leyo nto ebaluleke kakhulu ekumaketheni kwezitini no-udaka. Uma uthola ukuthi isitayela esithile sokubonisa sidonsela amakhasimende amaningi, ungenza okuningi kwalokho okuhlanganiswe nezilaleli zakho ukuze uzigcine zinentshisekelo esitolo sakho.
5. Ikuvumela ukuthi uqonde ukuthi izici zangaphandle zithinta kanjani ibhizinisi lakho
I-Counter Counter ayisebenzi nje ekubaleni izinombolo zezivakashi zansuku zonke; Kungaba futhi ithuluzi elisemqoka lokuqonda ukuthambekela okukhulu okuthinta ibhizinisi lakho. Uma uqhubeka nokugcina idatha yethrafikhi, okungcono uzokwazi ukubona ukuthi yiziphi izinto ezithinta ibhizinisi lakho elingaphezu kwamandla akho.
Ithi uthola isonto lesimo sezulu esingesihle futhi uthola ukuthi bambalwa kakhulu abantu abavakashela esitolo sakho ngalezo zinsuku eziyisikhombisa - ungakhetha ukubamba ukuthengiswa kwe-inthanethi ukuze uthengise online ukuze uthengise online ukuze ukhiphe ngokulahleka kwakho. Noma, uma uthola ukuthi umcimbi othile edolobheni lakho uletha amakhasimende amaningi esitolo sakho unyaka nonyaka, ungamisa imizamo yakho yokukhangisa ngaphambi komcimbi ukukhulisa inzuzo yakho ngesikhathi sefasitela elifushane.
6. Ukukunikeza ithuba lokuhlela kusengaphambili
Ukwakha kuleli phuzu engenhla, i-counter yamakhasimende ingaba yithuluzi elihlanganisiwe lokuhlela kusengaphambili kwibhizinisi lakho lokuthengisa. Uma wazi ukuthi amahora akho aphezulu, izinsuku, futhi namaviki akhona, ungalungisa kahle kusenesikhathi ukuze uqinisekise ukuthi lezo zikhathi zingezinkinga ngangokunokwenzeka kini namakhasimende akho.
Ake sicabange ukuthi unesitolo esimatasa ngokukhethekile amaholide unyaka nonyaka. Ngokuhlaziya idatha yethrafikhi yonyawo, ungathola umuzwa wokuthi lapho amakhasimende eqala ukuyothenga amaholide - uma isitolo sakho siqala ukudonsela izivakashi eziningi ngasekupheleni kukaNovemba, okushoyo nangokukhangisa ngaphambi kokuhle kunalokho ukuze uqiniseke ukuthi ugcwele kahle futhi unezisebenzi ezisebenza kahle ngaphambi kokushesha kwamaholide.
7. Kukuvumela ukuthi uhlole futhi uqhathanise ukusebenza kuzo zonke izitolo eziningi
Uma usebenzisa ibhizinisi ngendawo engaphezu kweyodwa, i-foot traffic counter ibaluleke kakhulu empumelelweni yakho kunalokho okungenzeka ukuthi ucabange. Ngenkathi abathengisi abanesitolo esisodwa kuphela abaqasha abantu ababala izixazululo zokwandisa impumelelo yesitolo esisodwa, labo abaphatha izitolo eziningi banethuba lokuqhathanisa nemininingwane yethrafikhi ezindaweni eziningi ukunquma izindawo zokuthuthuka ngesilinganiso esisheshayo.
Ideshibhodi - Amanani Okuguqulwa
Ngabantu ababaliwe kuhlanganiswe ohlelweni lwakho lwe-POS ezindaweni eziningi, ungathola imininingwane ebalulekile efana nethrafikhi yesitolo, amanani wokuguqulwa, inani lokuthenga eliphakathi, kanye nokuthengisa okuphelele. Ngokuqhathanisa le datha, ungabona kalula ukuthi yiziphi izitolo ezenza kahle futhi ezenziwa ngaphansi kokwenza - ungazama ukusebenzisa izici eziphumelele kakhulu ezitolo zakho ezenza kahle kwezinye izindawo zakho.
8. Yazisa izinqumo zakho zebhizinisi lakho
Ake sithi usunabathengisi abayedwa noma ngaphezulu abaphumelele, futhi ubheke ukunwebeka ezindaweni ezintsha. Lapha, idatha yethrafikhi yonyawo ingaphinde ikusize wenze isinqumo esifanele sebhizinisi lakho.
Ngokuhlaziya ithrafikhi yonyawo kanye nedatha yokuguqulwa kwamakhasimende kusuka ezitolo zakho ezikhona, ungabeka amabhentshi webhizinisi elizayo ne-gauge ukuthi ngabe amathuba amasha owathola ilungelo lakho lilungele wena.
Isibonelo, ungaqhathanisa idatha yethrafikhi yasemgwaqweni kusuka ezindaweni ezintsha ezingaba khona ukuze ubone ukuthi ngabe zizokunikeza ithrafikhi yonyawo efanayo nezinye izitolo zakho. Lokho kungasho umehluko phakathi kokuvula indawo yakho entsha e-strip mall versus i-City Center - Ukukhetha okuzoba nomthelela ohlala isikhathi eside emugqeni wenkampani yakho.
Isikhathi sePosi: Jan-28-2023