Nakuba abantu ababala ubuchwepheshe sebenesikhathi eside bekhona, akubona bonke abathengisi abasebenzisa ngokugcwele. Eqinisweni, abanikazi abaningi abazibheki njengezibalulekile—futhi ngokwenza kanjalo, bagxeka izitolo zabo ngokuthi aziphumeleli kahle kunalokho abangakwenza.
Ngempela, ukuba nekhawunta yabantu kubalulekile kubathengisi banoma yiluphi usayizi, kodwa kubaluleke kakhulu kumabhizinisi amancane angenazo izinzuzo zokuhlaziya idatha evela ezindaweni eziningi lapho enza izinqumo ezibalulekile. Uma isetshenziswa ngokuhlakanipha, ikhanta yabantu ingakha ibhizinisi lakho ngezindlela eziningi ngaphandle kokunikeza ulwazi ngokuhamba ngezinyawo.
Ngezansi, sibheka izinzuzo ezinkulu zokubala izixazululo zabantu nokuthi ungayisebenzisa kanjani idatha yethrafikhi yezinyawo ukuze uthuthukise ibhizinisi lakho.
Ideshibhodi
Chofoza lapha ukuze uthole ukuthi ikhambi lokubala abantu elifana naleli lingakusiza kanjani ukuqonda idatha yakho yethrafikhi yezinyawo nokuthi ungayisebenzisa kanjani ukwenza izinqumo zebhizinisi ezizuzisa kakhulu.
1. Inikeza ukuqonda ngokuziphatha kwamakhasimende
Uma ufuna ukuqonda okwengeziwe ngamakhasimende akho ngaphandle kokuchitha isikhathi esiningi nemali, ikhawunta yabantu iyisisombululo esifanele sebhizinisi lakho.
Ikhawunta yomnyango engabizi kakhulu ebekwe eduze komnyango wesitolo sakho izokunikeza ulwazi oluningi mayelana nokuthi bangaki amakhasimende angena esitolo sakho ngezinsuku ezithile zesonto nokuthi zingakanani izikhathi zakho ezimatasa.
Ukuhlaziya idatha yethrafikhi yezinyawo kukuvumela ukuthi ubheke ibhizinisi lakho ngombono ohlukile—owamakhasimende. Isibonelo, ungathola ukuthi ithrafikhi yesitolo sakho ihlala izinzile phakathi nezinsuku zesonto kodwa iyanda ngezimpelasonto, noma ungathola ukuthi unezivakashi eziningi emini kunasemini.
Uhlome ngalolu lwazi, ungenza izinguquko ezidingekayo kakhulu njengokuqasha abasebenzi abengeziwe noma ukulungisa amahora okusebenza esitolo sakho.
2. Kukusiza ukuthi ulungiselele ukuhlela kwabasebenzi
Uma sikhuluma ngabasebenzi bakho basesitolo, iningi labaphathi bezitolo liyazi ukuthi ukuhlela abasebenzi kuhilela ibhalansi enhle: Awufuni ukuba nabantu abambalwa noma abaningi kakhulu ngesikhathi esithile. Uma unenkinga yokuphatha izikhathi zakho zamasonto onke noma zanyanga zonke, ikhawunta yamakhasimende ingaba usizo oludingayo.
Ngokusebenzisa ikhawunta yomnyango ukukala ithrafikhi yesitolo, ungabona ukuthi amahora akho nezinsuku zakho zimatasa kangakanani, uqiniseke ukuthi unabasebenzi abanele esitolo ukusiza amakhasimende ngalezo zikhathi. Ngakolunye uhlangothi, ungasebenzisa idatha yethrafikhi yezinyawo ukunquma ukuthi unezivakashi ezimbalwa kakhulu esitolo, bese uhlela kuphela abasebenzi okudingeka babe lapho ngaleso sikhathi.
3. Ikuvumela ukuthi ulinganise amazinga okuguqulwa kwamakhasimende
Uma ufuna ukukala amazinga okuguqulwa—noma inani labathengi abathengayo phakathi kwabo bonke amakhasimende abangena esitolo sakho ngosuku oluthile—ikhawunta yamakhasimende iyisidingo esibalulekile ebhizinisini lakho. Phela, uma ungazi ukuthi bangaki abantu abangena esitolo sakho, ungazi kanjani ukuthi yiliphi iphesenti elithengile?
Izindaba ezinhle ukuthi ungahlanganisa ikhawunta yomnyango namadivayisi akho okudayisa (i-POS) ukuze ubonise amazinga okuguqulwa kwamakhasimende ngendlela elula ukuyifunda. Uma izinombolo zakho zokuguqulwa ziphansi, ungathatha izinyathelo zokuthuthukisa ibhizinisi lakho lokuthengisa, kungaba ngokugxila ekukhetheni okuthengiswayo, amanani, ukwakheka kwesitolo, noma isevisi yamakhasimende.
4. Kukusiza ekulinganiseni nasekuthuthukiseni imizamo yokumaketha
Kungakhathaliseki ukuthi ukhetha ukukhangisa imikhiqizo yakho noma imikhankaso yokuthengisa ngezikhangiso eziku-inthanethi, izikhangiso ze-TV noma zomsakazo, noma uphrinte izikhangiso emaphephandabeni nakomagazini, cishe uzofuna ukwazi ukuthi imizamo yakho yokumaketha iphumelele kangakanani. Ngokwesiko, abaphathi bezitolo babezogxila ezibalweni zokuthengisa ukuze balinganise ukusebenza kahle kwemikhankaso yabo, kodwa ngenxa yokwanda kwabantu ababalela izixazululo, ukuthengisa akuseyona yodwa indlela yokulinganisa impumelelo yokumaketha.
Ngokubhekisela ulwazi lwethrafikhi yesitolo oluhambisana nezibalo zakho zokuthengisa, ungathola ukuqonda okungcono kwendlela amakhasimende abheka ngayo imikhankaso yakho yokumaketha. Ingabe i-jingle ye-TV ekhangayo iletha abantu abaningi esitolo sakho, noma ngabe bonke abathengi? Ukuba nekhawunta yamakhasimende kuzokusiza ukuphendula imibuzo efana nale ngokunemba okukhulu kunokubheka izibalo zokuthengisa zodwa.
Ngisho noma ungumthengisi omncane ongenazo izikhangiso eziningi, ikhawunta yomnyango ingakusiza ukuthi ulinganise ukusebenza kahle kwesibonisi sakho sefasitela, okuyisici esibaluleke kakhulu ekukhangiseni okumangalisayo. Uma uthola ukuthi isitayela esithile sokubonisa sidonsela amakhasimende amaningi, ungenza okwengeziwe kwalokho okuvumelana nezilaleli zakho ukuze uzigcine zinesithakazelo esitolo sakho.
5. Ikuvumela ukuthi uqonde ukuthi izici zangaphandle zithinta kanjani ibhizinisi lakho
Ikhawunta yabantu ayisebenzi nje kuphela ekubaleni izinombolo zezivakashi zansuku zonke; ingaba futhi ithuluzi elibalulekile lokuqonda izitayela ezinkulu ezithinta ibhizinisi lakho. Uma uqhubeka uqoqa idatha yethrafikhi yesitolo, kulapho uzokwazi ukubona kangcono ukuthi yiziphi izici ezithinta ibhizinisi lakho ngaphezu kwamandla akho.
Ake sithi uthola isonto lesimo sezulu esibi bese uthola ukuthi bambalwa kakhulu abantu abavakashela isitolo sakho phakathi nalezo zinsuku eziyisikhombisa—ungakhetha ukubamba ukuthengiswa ku-inthanethi ukuze ukhokhele ukulahlekelwa kwakho. Noma, uma uthola ukuthi umcimbi othile edolobheni lakini uletha amakhasimende amaningi esitolo sakho unyaka nonyaka, ungandisa imizamo yakho yokukhangisa ngaphambi komcimbi ukuze wandise inzuzo yakho phakathi nalelo thuba elifushane.
6. Kukunika ithuba lokuhlela kusenesikhathi
Ukuze wakhele phezu kwaleli phuzu elingenhla, ikhawunta yamakhasimende ingaba ithuluzi elibalulekile lokuhlela kusenesikhathi ebhizinisini lakho lokuthengisa. Uma wazi ukuthi amahora akho aphezulu, izinsuku, ngisho namasonto, ungalungiselela kusenesikhathi ukuqinisekisa ukuthi lezo zikhathi azinazo izingcindezi ngangokunokwenzeka kuwe nakumakhasimende akho.
Ake sithi unesitolo esimatasa kakhulu ngamaholide minyaka yonke. Ngokuhlaziya idatha yethrafikhi yabahamba ngezinyawo, ungathola umqondo wokuthi amakhasimende aqala nini ukuthenga kwawo ngamaholide—uma isitolo sakho siqala ukuheha izivakashi eziningi ngasekupheleni kukaNovemba, lokho kusho ukuthi kuzodingeka uthuthukise izimpahla zakho, abasebenzi, kanye nemizamo yokumaketha kusenesikhathi ukuze uqiniseke ukuthi unezinto eziningi futhi unabasebenzi abahle ngaphambi kokufika kwamaholide.
7. Ikuvumela ukuthi uhlole futhi uqhathanise ukusebenza ezitolo eziningi
Uma uqhuba ibhizinisi elinendawo engaphezu kweyodwa, ikhawunta yethrafikhi yabahamba ngezinyawo ibaluleke kakhulu empumelelweni yakho kunalokho obekucabanga. Ngenkathi abathengisi abanesitolo esisodwa kuphela beqasha abantu ababala izixazululo zokukhulisa impumelelo yesitolo esisodwa, labo abaphatha izitolo eziningi banethuba lokuqhathanisa idatha yethrafikhi yabahamba ngezinyawo evela ezindaweni eziningi ukuze bathole izindawo zokuthuthukisa ngesivinini esikhulu.
Ideshibhodi - Amanani Okuguqulwa
Njengoba ama-counter abantu ehlanganiswe ohlelweni lwakho lwe-POS ezindaweni eziningi, ungathola ulwazi olubalulekile njengethrafikhi yesitolo, amazinga okuguqulwa, inani eliphakathi lokuthengiselana, kanye nokuthengiswa okuphelele. Ngokuqhathanisa le datha, ungabona kalula ukuthi yiziphi izitolo ezisebenza kahle nokuthi yiziphi ezingasebenzi kahle—ungabe usuzama ukusebenzisa izici eziphumelela kakhulu zezitolo zakho ezisebenza kahle kwezinye izindawo zakho.
8. Yazisa izinqumo zokukhulisa ibhizinisi lakho
Ake sithi usuvele unomthengisi oyedwa noma ngaphezulu ophumelelayo, futhi ufuna ukunwebeka ezindaweni ezintsha. Lapha, idatha yethrafikhi yezinyawo ingakusiza futhi ukuthi wenze isinqumo esifanele sebhizinisi lakho.
Ngokuhlaziya idatha yokuhamba ngezinyawo kanye nokuguqulwa kwamakhasimende ezitolo zakho ezikhona, ungabeka izilinganiso zebhizinisi lesikhathi esizayo futhi uhlole ukuthi amathuba amasha owatholayo afanele yini wena.
Isibonelo, ungaqhathanisa idatha yethrafikhi yasemgwaqweni evela ezindaweni ezintsha ezingaba khona ukuze ubone ukuthi zingakunikeza yini ithrafikhi efanayo neyezinye izitolo zakho. Lokho kungasho umehluko phakathi kokuvula indawo yakho entsha enxanxatheleni yezitolo ezinkulu uma kuqhathaniswa nesikhungo sedolobha—ukukhetha okuzoba nomthelela ohlala isikhathi eside empumelelweni yenkampani yakho.
Isikhathi sokuthunyelwe: Jan-28-2023