Nakuba abantu ababala ubuchwepheshe sekunesikhathi eside bekhona, akubona bonke abadayisi abasebenzisa ngokugcwele.Eqinisweni, abanikazi abaningi abaziboni njengesidingo—futhi ngokwenza kanjalo, nakanjani balahla izitolo zabo ukuthi zingabi yimpumelelo kunalokho abebengakwenza.
Ngempela, ukuba nekhawunta yabantu kubalulekile kubathengisi banoma imuphi usayizi, kodwa kubaluleke kakhulu kumabhizinisi amancane angenayo inzuzo yokuhlaziya idatha evela ezindaweni eziningi lapho enza izinqumo ezibalulekile.Uma isetshenziswa ngobuhlakani, ikhawunta yabantu ingalolonga ibhizinisi lakho ngezindlela eziningi ngaphandle nje kokunikeza ulwazi lokuhamba ngezinyawo.
Ngezansi, sibheka izinzuzo ezinkulu zabantu ababala izixazululo nokuthi ungasebenzisa kanjani idatha yethrafikhi yezinyawo ukuyisa ibhizinisi lakho ezingeni elilandelayo.
Ideshibhodi
Chofoza lapha ukuze uthole ukuthi isixazululo esibala abantu singakusiza kanjani uqonde idatha yethrafikhi yonyawo lwakho nokuthi ungayisebenzisa kanjani ukuze wenze izinqumo zebhizinisi ezinenzuzo enkulu.
1. Inikeza ukuqonda ngokuziphatha kwamakhasimende
Uma ufuna ukuqonda okwengeziwe ngamakhasimende akho ngaphandle kokutshala ithoni yesikhathi nemali, ikhawunta yabantu iyisixazululo esiphelele sebhizinisi lakho.
Ikhawunta yomnyango evumelana nesabelomali ebekwe eduze komnyango wesitolo sakho izokunikeza ingcebo yedatha mayelana nokuthi mangaki amakhasimende angena esitolo sakho ngezinsuku ezithile zeviki nokuthi ziyini izikhathi zakho eziphezulu.
Ukuhlaziya idatha yethrafikhi yezinyawo kukuvumela ukuthi ubheke ibhizinisi lakho ngelinye iso—owekhasimende.Isibonelo, ungathola ukuthi ithrafikhi yesitolo sakho ihlala iqinile phakathi nezinsuku kodwa ikhuphuka ngezimpelasonto, noma ungathola ukuthi unezivakashi eziningi phakathi nemini kunantambama.
Uhlome ngalolu lwazi, ungasebenzisa izinguquko ezidingeka kakhulu njengokuqasha abasebenzi abengeziwe noma ukulungisa amahora okusebenza esitolo sakho.
2. Ikusiza ukuthi uthuthukise ukuhlela kwabasebenzi
Uma sikhuluma ngabasebenzi bakho basesitolo, abaphathi abaningi bezitolo bayazi ukuthi ukuhlela abasebenzi kuhilela ibhalansi enhle: Awufuni ukuba nabantu abambalwa kakhulu noma abaningi kakhulu phansi nganoma yisiphi isikhathi.Uma udonsa kanzima ukuphatha amathebula akho ezikhathi eviki noma enyanga, isibali samakhasimende singase sibe usizo oludingayo.
Ngokusebenzisa ikhawunta yomnyango ukukala ithrafikhi yasesitolo, ungabona ukuthi amahora nezinsuku zakho ezimatasatasa zinini, wenze isiqiniseko sokuthi unabasebenzi abenele esitolo ukusiza amakhasimende ngalezo zikhathi.Ngokuphambene, ungasebenzisa idatha yethrafikhi yezinyawo ukuze unqume lapho unezivakashi ezimbalwa esitolo, bese uhlela kuphela abasebenzi okudingeka babe lapho ngaleso sikhathi.
3. Ikwenza ukwazi ukukala amazinga okuguqulwa kwamakhasimende
Uma ufuna ukukala amanani okuguqulwa—noma inombolo yabathengi abathengayo phakathi kwawo wonke amakhasimende angena esitolo sakho ngosuku oluthile—ikhawunta yamakhasimende iyisidingo esiyinhloko sebhizinisi lakho.Phela, uma ungazi ukuthi bangaki abantu abangena esitolo sakho, ungazi kanjani ukuthi yiliphi iphesenti elithengile?
Izindaba ezinhle ukuthi ungakwazi ukuhlanganisa ikhawunta yomnyango namadivayisi akho okudayisa (i-POS) ukuze ubonise amanani okuguqulwa kwamakhasimende ngendlela efundeka kalula.Uma izinombolo zakho zokuguqulwa ziphansi, ungathatha izinyathelo zokuthuthukisa ibhizinisi lakho lokudayisa, noma ngabe ngokugxila ekukhetheni ukuthengisa, amanani, isakhiwo sesitolo, noma isevisi yamakhasimende.
4. Ikusiza ekukaleni nasekuthuthukiseni imizamo yokumaketha
Kungakhathaliseki ukuthi ukhetha ukuphromotha imikhiqizo yakho noma imikhankaso yokuthengisa ngezikhangiso eziku-inthanethi, izikhangiso ze-TV noma zomsakazo, noma uphrinte izikhangiso emaphephandabeni nakomagazini, cishe uzofuna ukwazi ukuthi imizamo yakho yokumaketha ibe nemiphumela emihle kangakanani.Ngokwesiko, abaphathi bezitolo bebezogxila ezibalweni zokuthengisa ukuze balinganise ukusebenza kahle kwemikhankaso yabo, kodwa ngenxa yokwanda kwabantu ababala izixazululo, ukuthengisa akuseyona ukuphela kwemethrikhi yokukala impumelelo yokumaketha.
Ngokuqondanisa ulwazi lwethrafikhi yesitolo ngezibalo zakho zokuthengisa, ungathola ukuqonda okungcono kokuthi amakhasimende ayibona kanjani imikhankaso yakho yokumaketha.Ingabe i-jingle ye-TV ekhangayo iletha abantu abaningi esitolo sakho, ngisho noma bengathengi bonke?Ukuba nekhawunta yekhasimende kuzokusiza ukuthi uphendule imibuzo efana nalena ngokunemba okukhulu kunokubheka izibalo zokuthengisa kuphela.
Ngisho noma ungumthengisi omncane ongenakho ukuchayeka kwemidiya, isibali somnyango singakusiza ukukala ukusebenza kwesibonisi sewindi lakho, leyo nto ebaluleke kakhulu ekukhangiseni ngezitini nodaka.Uma uthola ukuthi isitayela esithile sokubonisa sidonsa amakhasimende amaningi, ungenza okuningi okuthinta izethameli zakho ukuze uzigcine zinentshisekelo esitolo sakho.
5. Ikuvumela ukuthi uqonde ukuthi izinto zangaphandle zilithinta kanjani ibhizinisi lakho
Ikhawunta yabantu ayisebenzi nje ekubaleni izinombolo zezivakashi zansuku zonke;futhi kungaba yithuluzi elibalulekile lokuqonda amathrendi amakhulu athinta ibhizinisi lakho.Uma uqongelela isikhathi eside idatha yethrafikhi, uzokwazi ukubona kangcono ukuthi yiziphi izici ezithinta ibhizinisi lakho elingaphezu kwamandla akho.
Ithi uthola iviki lesimo sezulu esingesihle futhi uthole ukuthi bambalwa kakhulu abantu abavakashela isitolo sakho ngalezo zinsuku eziyisikhombisa—ungakhetha ukubamba ukuthengisa okuku-inthanethi ukuze uqedele ukulahlekelwa kwakho.Noma, uma uthola ukuthi umcimbi othile edolobheni lakho uletha amakhasimende amaningi esitolo sakho unyaka nonyaka, ungakwazi ukuhlanganisa imizamo yakho yokukhangisa ngaphambi komcimbi ukuze ukhulise inzuzo yakho ngaleso sikhathi esifushane.
6. Ikunikeza ithuba lokuhlela kusengaphambili
Ukwakhela phezu kwephuzu elingenhla, ikhawunta yekhasimende ingaba ithuluzi elibalulekile lokuhlela kusengaphambili ebhizinisini lakho lokudayisa.Uma wazi ukuthi amahora akho aphezulu, izinsuku, ngisho namaviki anini, ungalungiselela kusenesikhathi ukuze uqinisekise ukuthi lezo zikhathi azikho ingcindezi ngangokunokwenzeka kuwe nakumakhasimende akho.
Ake sicabange ukuthi unesitolo esiba matasa kakhulu ngamaholide unyaka ngamunye.Ngokuhlaziya idatha yethrafikhi yezinyawo, ungathola umuzwa wokuthi amakhasimende aqala nini ukuthenga ngamaholide—uma isitolo sakho siqala ukudonsa izivakashi eziningi ngasekupheleni kukaNovemba, lokho kusho ukuthi kuzodingeka uqinise i-inventory yakho, abasebenzi, kanye nemizamo yokumaketha kusenesikhathi. kunalokho ukuze uqiniseke ukuthi ugcwele kahle futhi unabasebenzi abakahle ngaphambi kokujaha amaholide.
7. Ikuvumela ukuthi uhlole futhi uqhathanise ukusebenza ezitolo eziningi
Uma uqhuba ibhizinisi elinezindawo ezingaphezu kweyodwa, ikhawunta yethrafikhi yezinyawo ibaluleke kakhulu empumelelweni yakho kunalokho obukucabanga.Nakuba abathengisi abanesitolo esisodwa kuphela baqasha abantu ababala izixazululo zokwandisa impumelelo yesitolo esisodwa, labo abaphethe izitolo eziningi banethuba lokuqhathanisa idatha yethrafikhi yezinyawo ezivela ezindaweni eziningi ukuze banqume izindawo zokuthuthuka ngenani elisheshayo.
Ideshibhodi - Amazinga okuguqulwa
Ngezibalo zabantu ezihlanganiswe kusistimu yakho ye-POS ezindaweni eziningi, ungathola ulwazi olubalulekile njengethrafikhi yasesitolo, amanani okuguqulwa, inani lokwenziwe elimaphakathi, kanye nezindali eziphelele.Ngokuqhathanisa le datha, ungabona kalula ukuthi yiziphi izitolo ezisebenza kahle futhi ezingasasebenzi kahle—ungabese uzama ukusebenzisa izici eziphumelele kakhulu zezitolo zakho ezisebenza kahle kwezinye izindawo zakho.
8. Yazisa ngezinqumo zokwandisa ibhizinisi lakho
Ake sithi usuvele unomdayisi oyedwa noma abaningi abaphumelele, futhi ubheke ukunwebela ezindaweni ezintsha.Lapha, idatha yethrafikhi yezinyawo ingaphinda ikusize wenze isinqumo esifanele sebhizinisi lakho.
Ngokuhlaziya ithrafikhi yonyawo kanye nedatha yokuguqulwa kwamakhasimende ezitolo zakho ezikhona, ungasetha amabhentshimakhi ebhizinisi lesikhathi esizayo futhi uhlole ukuthi amathuba amasha ohlangana nawo ayakufanele yini.
Isibonelo, ungaqhathanisa idatha yethrafikhi yasemgwaqweni kusukela ezindaweni ezingaba khona ukuze ubone ukuthi zingakunikeza yini ithrafikhi yonyawo efanayo njengezinye izitolo zakho.Lokho kungasho umehluko phakathi kokuvula indawo yakho entsha enxanxatheleni yezitolo uma kuqhathaniswa nenkaba yedolobha—inketho ezoba nomthelela ohlala njalo emgqeni wenkampani yakho.
Isikhathi sokuthumela: Jan-28-2023